Hidden Leaf
Graphic Design - Packaging - Adobe Photoshop - Adobe Illustrator
Hidden Leaf is a personal, experimental, branding project. The name can be interpreted as calming, mysterious but relevant to the product. The logo is inspired by the imagery of hilly tea fields, and the golden sun that rises above them. The tin packaging is coated in gradients that set the mood for each flavour. The paper labels are decorated in illustrations that convey flavours unfolding, with the logo always at the core. I can picture the brand expanding with new teas, gradients and illustrations, that become fun collector items. In an effort to be a minimum waste product, the tins are designed to be kept and re-used, with the paper labels being removable if desired.
